International Journal of Information Technology & Computer Science ( IJITCS )
Today, Cyber-Learning has been greatly influencing many fields of the educational industry in korea. TheCyber-Learning would provide students with chances to expand their horizons and knowledge anywhere and anytime. Not only that, Now, Satisfying needs of the students by offering various solutions in order to help theireven more profound lea rning and studying. Especially, in case of Korean Cyber-Learning, Science-engineering simulation based Cyber-Learning education industry (For example: The EDISON Project form Korea Institute of Science and Technology Information) for Graduate/Undergraduate students, which can replace foreign simulation SW, or various e-Learning system for advanced learning capacity-building of elementary school/ middle school/high school students are continuously developed so that more various and wide education market is being constituted. This paper investigate elements affecting on customer loyalty in order to find out consumers' intend for continuous by recognizing an importance of Cyber-Learning which is rewriting paradigm of education industry. For this, first of all, relationship among Customer satisfaction, Perceived value, Image which can be applied for Customer Loyalty are investigated, and then by recognizing positive/negative effects of these found variables, what shall be improved in order to increase Customer Loyalty will be studied. Thus, through this research, by anticipating continuous development and improvements of Cyber-Learning, it is expected that this will have a positive effect on education industry development, and furthermore, it will contribute to increase diversity of customer loyalty research area.
: Cyber-Learning; e-Learning; Customer Loyalty
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