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International Journal of Information Technology & Computer Science ( IJITCS )

Abstract :

 Since 2005 there has been a significant change in mobile technologies equipment in households within the EU. This fact is the basis for the development of mCommerce and digital commerce. It is also the impetus for the change of processes in companies and attracting new business opportunities and market channels. Support for technology development comes mainly from private activities of corporates. On national and transnational levels there are no significant activities related to R & D support of mobile devices, although the potential is great.

The aim of the paper is to analyse barriers and drivers in the adoption of mCommerce in Europe. The current existing ways of using mCommerce in relation with mobile technology equipment in Europe will be described. The contribution of mCommerce for business will be also characterised. Based on the earlier analysis of the external environment of the ICT sector in European countries [35], the strengths and weaknesses of this technology will be discussed from two perspectives. The first perspective is related to the macroeconomic development of countries, the second is related directly to the characteristics of the technology. 

Keywords :

: mCommerce, European countries, potential, business

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